Macy’s Thanksgiving Parade Draws 23.7 Million Viewers

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NBC’s Macy’s Thanksgiving Day Parade drew 23.7 million total viewers, down slightly from 2017’s 24 million. Even so, the parade was (again) the top entertainment show on television since the Oscars. And here’s an interesting tidbit: 2018 marked the first year in the history of Nielsen people meters that the Macy’s Parade (5.98 rating) out-rated the Grammys (5.96 rating) among the advertiser-coveted adults 18-49 demographic. Read the full article on The Wrap

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